Yaro Starak blogging at Entrepreneur’s Journey makes a good argument for why you must take payments through PayPal in his post “Why Paypal Is A ‘Must Have’ Payment Option For Your E-Business“.

One of his primary reasons is one that I’ve always thought lent to higher final selling prices at times.

“People leave money in their Paypal account so they can use it to buy things online. That’s why they treat it as “play money”. It’s great psychology - since the money doesn’t show up in a bank account or on a credit card bill once you spend it online it feels like you are not spending real money. “

Yaro offers other compelling reasons to offer PayPal as one of the payment methods for your buyers.

Personally, buyers regularly use PayPal to pay for between 85% and 90% of my auctions. I wouldn’t even think of doing business on eBay without it.

Popularity: 5% [?]

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!