Earlier this year, in a phone conversation with Terry Gibbs, we talked about the benefits of using blogs to promote eBay auctions. Both of us felt it was an idea that offered a lot of potential if done properly. After our conversation Terry began looking for eBay sellers who were using blogs to promote their auctions. Some time later, he wrote about what he found in a newsletter article titled Blogging For eBay in which he wrote:
“Since then I have been looking for eBay sellers who use blogs to promote their auctions. I asked my readers to send me links to their blogs, Scott Prock asked all his members to send him links to their blogs, and I spent a few hours searching blog directories to find people promoting their auctions in blogs.
I found nothing.
This is hard for me to believe. As popular and easy as blogs are, I couldn’t find a single person productively using a blog to promote eBay auctions. Very disappointing.“
For my part, after thinking about it for a while, I began testing various ways of using a blog to promote auctions in one of the small niches I sell in. The results have been productive enough that I decided to set up a new blog to promote my listings under the paperpleasures46 user ID.
There are now quite a few sellers using blogs to promote their eBay business, but in most cases they are going about it all wrong and as a result, the benefits they get are minimal at best.
Beginning tomorrow I’ll be writing a series of posts documenting the process. I’ll be covering everything from choosing a blogging platform to what to write about to optimizing it for the best search engine results.
You are invited to follow along and build a blog of your own as we go along. I think you’ll find it beneficial to your eBay business.
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December 9th, 2006 at 3:34 am
Gary, great idea, I look forward to reading your series of posts.
As you know, I basically intend my blog to be an avenue to promote my eBay business. I am not currently selling (due to an extended trip overseas) and am focusing now on the Carnival of eBay Sellers, but once back home I will again fire up my Trading Assistant business and will use my blog to promote the items I list.
As a result, I will be following your series very closely, and implementing many, if not all, of your tips once I am back in the “selling” phase.
Tom